WHAT IF YOU IGNORED YOUR USUAL THOUGHTS AND DID SOMETHING DIFFERENT?
Welcome to the new Pepsi Challenge
Challenges throughout the year that will encourage the world to see things a bit differently than they might have before. To dream a little bigger, have more fun, and, most importantly: to Live for Now.
How It Works
Pepsi and Pepsi Ambassadors worldwide will issue a series of unforgettable challenges and rewards throughout the year. Get ready for a year full of unique, once in a lifetime experiences in music, sports, design and tech. Are you ready to accept the #PepsiChallenge?
Every time you and others use the #PepsiChallenge hashtag on Instagram, Facebook, Twitter or YouTube (and your account is public) from March 1st, 2015 through December 31st, 2015, Pepsi will donate $1 USD (up to a maximum of $1 Million), to Liter of Light USA, Inc. a 501(c)(3) charitable organization that brings light to those in need.
Combining parts you can buy at a hardware shop, a Pepsi bottle and simple soldering skills, Liter of Light teaches people how to build their own solar house lights and street lights to make their homes and communities brighter.
Check out our Liter of Light map! As more people get involved and use the #PepsiChallenge hashtag, the map will shine brighter, a reminder that your participation is helping us bring light to the world!